I think I saw a price of around $355 for it(yeouch), but I can't remember where I saw that. It also is a trifle out-of-date due to the lack of AGP 8x support and SATA support, but that is probably more due to the i855 chipset than anything else. A SATA raid-controller would fix half of that problem, but that would also increase the cost of the board(they could always just pull the damn Extreme Graphics 2 chip though).
Even still, I'm glad to see that it's out there, and I'm sure some enterprising company could get an updated version of the board with the above-mentioned changes for bulk-integration into bare-bones micro-ATX systems. Sure, the board's pricey, but using it(and the Pentium M) would reduce the need for engineering the case for noise-reduction and heat-dissipation. That should save on material, production, and engineering costs right there. Set a system like that up right, and the only fan you'd need would be on the power supply.