Catholic magazine features pornographic advertisement

[Schadenfroh]

Text

MILAN (Reuters) - Leading Catholic publication Famiglia Cristiana stirred up a media storm in Italy Thursday with its first ever photograph of a naked woman, part of an advertisement for a bathroom ventilation system.

The photograph -- chaste by the standards of Italy's bawdy television shows and risqué news magazines covers -- shows only a female bottom shot through a misty shower door.

But it has been enough to put Famiglia Cristiana, traditionally the most popular publication with Italian families, back in the headlines.

"There is no change of position, or of our line. It is just a female outline behind a misty and dirty window," director Don Antonio Sciortino told Corriere della Sera Thursday.

"We saw the advert and approved it. It seemed a little bit on the limit, but not enough to cause strong consternation. We count on our readers' maturity."

Famiglia Cristiana has in the past faced outraged readers over its first underwear advertisement and later over a mineral water commercial which included a naked child.

In 1996, readers of the magazine -- which usually includes current affairs features as well as cookery, travel and religious advice -- protested after it published photographs of low-cut swimsuits.

It has also come under fire from the Vatican for publishing letters on sexual morality.

 

[daveymark]

ttiwwp

 

[IAteYourMother]

mmkay

 

[Schadenfroh]

Kiss and make up
http://today.reuters.com/news/newsArtic..._SIB860173_RTRUKOC_0_US-ITALY-NUDE.xml

ROME (Reuters) - One of Italy's most popular magazines, the wholesome Famiglia Cristiana weekly, will apologize to its readers for printing an advertisement which showed a woman's naked bottom, the magazine said Tuesday.

The advert caused a storm as it was the first time the Catholic magazine, whose title means "Christian Family," had shown nudity, a common feature in many non-religious magazines in Italy in both advertising and editorial content.

"Modesty and chastity are important values for us and we are not giving them up," editor Antonio Sciortino wrote in a message apologizing to readers to be published in the next issue which goes on sale Wednesday.

The advert, for a maker of ventilation machines, shows a naked bottom through a misty glass shower door. "If you want to see clearly, call an electrician now," reads the text.

Sciortino initially defended the magazine's decision to run the advert but backed down after complaints from readers.

 

[Mucho]

Well, they have to pay the bills

 

[IronWing]

pics?

 

[PingSpike]

An unclothed female bottom?! Arrrrrggghhh! *Indiana jones last crusade face melting*