- Jan 20, 2001
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NEW YORK (Reuters) - Fast-food chains may be introducing more healthful menu items such as salads and major food manufacturers may be trimming portion sizes, but not everyone has joined the fight against obesity.
An increasing number of entrepreneurs have discovered there's big money to be made out of catering to Americans' bulging waistlines -- without seeking to trim them down.
Nearly one-third of American adults are obese (a Body Mass Index of 30 or more), according to the Centers for Disease Control. In 2000, more than 300 million adults in the world were obese and 1 billion were overweight, according to the World Health Organization (news - web sites).
"What we need is a solution to the obesity, but what we have is people feeding the problem to make money off the obese people," said Epstein of Euro RSCG Tatham. "Sadly, this is to be expected in a capitalistic economy."
"I don't look at it that way," said Ferrante of Fatcities.com. "The fact of the matter is that we're big, and we need the same things that thin people do."
NEW YORK (Reuters) - Fast-food chains may be introducing more healthful menu items such as salads and major food manufacturers may be trimming portion sizes, but not everyone has joined the fight against obesity.
An increasing number of entrepreneurs have discovered there's big money to be made out of catering to Americans' bulging waistlines -- without seeking to trim them down.
Nearly one-third of American adults are obese (a Body Mass Index of 30 or more), according to the Centers for Disease Control. In 2000, more than 300 million adults in the world were obese and 1 billion were overweight, according to the World Health Organization (news - web sites).
"What we need is a solution to the obesity, but what we have is people feeding the problem to make money off the obese people," said Epstein of Euro RSCG Tatham. "Sadly, this is to be expected in a capitalistic economy."
"I don't look at it that way," said Ferrante of Fatcities.com. "The fact of the matter is that we're big, and we need the same things that thin people do."