I'm not sure why the 568a spec was amended to include the 568b, I'll ask my friends at the cabling Lab and see what they have to say about it and put up a follow-up, hopefully, this week.
Regarding the use of any color, even though the general scheme is followed:
It's my understanding that pair order, by (proper / spec) color is important, primarily because of the diverse role of structured cabling in general. Remember, the "big picture" reason that structured cabling was promoted: universal functionality over a single medium (copper in this case, fiber would be different, of course).
Category-rated UTP was designed to handle more than a broad scope of data networking protocols. It can also be used for serial applications, 5250, 3270, baseband (composite, S-Video) video, broadband (rf-based signalling), audio (this is a stretch), T1 premeses cable.... anything .... (usually) with the proper "adapter."
Each application can generally be found to use a specific subset of the four available pair in a single Category-rated UTP cable. Baseband video adapters, for example, generally will express the signals to pair three. T1 is put on pins 1&2 + 4&5, ATM/STM on pins 1&2 + 7&8, Ethernet on 1&2 + 3&6, etc.
The manufacturers of the cabling design the cable (generally speaking) such that each pair is twisted at a different rate; this helps to reduce pair-to-pair crosstalk, and offers enough variance to accommodate the various types of signalling that are likely to be applied to those specific pairs.
Since pairs 2 &3 (pins 3&6 + 1&2, respectively) are essentially interchangeble (568A or 568B), and those pairs are commonly used for Ethernet, I'd bet that the specifications for the Orange and Green pairs are also pretty much interchangeble. The blue pair (pins 4&5) are most commonly used for voice, T1, and Token-Ring .... the twist ratio and insulative material used on the blue pair is (many cases, not necessarily universal) different than that of the Orange and Green pair. The Brown pair (pair 4, pins 7&8) are most commonly used for 56K DDS, ATM/STM .... again, the twist ratio, and maybe the jacketing is likely to be different than that of the other three pairs.
The bottom line is, in theory, that each pair or combination of pairs are designed to handle a limited scope of the complete suite of signalling possibilities for that type of cable, within its class of certification (Cat 3, 4, 5, 5e, 6). By deviating from the standard (568A or 568b), you may be applying a signal to a pair (or pairs) that are not designed to accommodate that kind of signal, and you may experience sub-optimal performance.
Certainly, the actual design and capabilities of the cable (per pair or as a group) will vary from manufacturer to manufacturer. It may be possible to use any pair color combination for any function ... but WHY? It takes the same effort to do it "right," and the only way to guarantee proper performance is to follow the specification. Unless you have the Lab sweep/test stats for a given cable, you can't know how the cable will perform on a per-pair basis (fortunately, I can get access to most cables stats

).
I hope this is helpful, I'll try to get an answer on the 568A/B thing this week.
FWIW
Scott