I could extend the range on the one I had on my Dodge Ram by about 600' by holding the transmitter against an upright in the racking where I worked. (Home Depot)
The transmitter would only work from the 3rd row and closer from my truck when I was outside (about 150'). But if I went inside and held the treansmitter against an upright, it would work from almost anywhere in the building. (180,000 sq ft building with metal roof) anywhere else in the building (including 10' inside, where I can still see my truck line of sight) it did not work.
I used it for starting my truck on cold days when I was working. I would hold it against a beam in my department (which was about as far as you could get from my truck in the lot) and press the button fro 15 or so seconds. by the time I walked to the punch clock, and out to the truck, it was toasty warm.
This was with a "Viper" brand alarm. It was not just mine either. I taught 2 other people to do it who had the same keyfob as I did. they were amased it worked. One of them was a handicapped guy who whought it was awesome. (he drove an older 'vette that he always warmed up for 5 minutes before driving anywhere.)
It did not work against any other objects, including my head (the vacuum probably absorbs the energy) or the structural steel of the building uprights. (columns in the middle of the building supporting the roof)
the only thing I can think of is that the rack channeled the RF energy into the cieling where it radiated out from the roof in a circular pattern, which included the parking lot. It is just a guess since I know so little about RF it is not even funny.