It's even better at PhotoAlley if you can still get that coupon code to work from the other thread (it's not listed- one of the other members has it). It's the follow-up to the instant $100 off $600 PA had last week. Assuming you get it to work: $699 - $100 = $599 * 80% (-20%MSN)= $479.20 * 95% (-5% Ebates)= $455.24 which is truly an amazing price for this little camera. It is a great camera- takes as good, if not better, shots than my 990 and it takes the 1GB Microdrive and holds a LOT of pictures. Not quite as many features as the 990 and you pretty much NEED to get the accessory rechargeable batteries ($75 at buy.com or onvia) but all in all a great camera.