- Dec 1, 2014
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http://www.bbc.com/news/business-31514366
Oh boy oh boy! Can't wait to try these and see how big of a difference natural vs artificial is. I might have to run and buy some before they get replaced....do my own taste test. :hmm:
I don't really have a sweet tooth but I do enjoy a kit kat bar every now and again.
Swiss food giant Nestle will be removing all artificial flavours and colours from its chocolate products in the US, the firm said on Tuesday.
Its US unit has promised to get rid of artificial flavours and government certified colours in more than 250 chocolates by the end of this year.
The move was prompted by its market research, which showed that US consumers wanted the additives gone.
Nestle will replace the flavours and colours with natural ingredients.
The ingredients from natural sources are certified as safe by the US Food and Drug Administration (FDA), the company said.
New recipes
For example, the centre of its Butterfinger bars will now have annatto, which comes from the seeds found in the fruit from the achiote tree, instead of certified colours Red 40 and Yellow 5, it said in a statement on Tuesday.
"In CRUNCH, natural vanilla flavour will replace artificial vanillin."
Oh boy oh boy! Can't wait to try these and see how big of a difference natural vs artificial is. I might have to run and buy some before they get replaced....do my own taste test. :hmm:
I don't really have a sweet tooth but I do enjoy a kit kat bar every now and again.