0 dB is considered, in audio terms, a 'reference' value to be calibrated against. 0 dB = 1. -10 dB is 10% of reference, -20 dB is 1% of reference, etc. etc. Each 10 dB represents an order of magnitude since dB is logarithmic.
However, this will deceive your ear - dB values are logarithmic, but so is your ear's response to audio, if that makes sense. Something that is 0 dB (reference) will not sound 1000 times louder than something at -30 dB.