Can hate be good? Can hate be great? - New Honda Commercial

[Ryan]

?Hate Something, Change Something, Make Something Better??Maybe Even Car Advertising
Honda apparently finds itself with a surprise advertising hit in the UK: an animated song that promotes Honda?s new clean diesel engine. From the Guardian:
It is an advert like no other. ?Can hate be good? Can hate be something we don't hate?? says the mystifying animated song. And if you haven?t found yourself humming the chorus??Hate something, change something, make something better??you will probably have heard someone who was.

Now the unnervingly catchy tune behind the television and radio campaign promoting Honda?s new diesel engine, which stars the gravelly voice of best-selling American author Garrison Keillor, is poised to become a hit record.

The quirky tune was composed for fun by one of the agency?s own ?creatives?, Michael Russoff, and the company?s copyright agreement with him stipulates it can only be used to further the interests of its client, Honda.

Yet the song, only on air for a few weeks, has already generated so much interest that the idea of releasing a single has been mooted. ?Michael had composed some of the music we used before,? said Matt Berry, who works on the campaign, ?but the lyrics were written specifically for Honda.?

Berry says that Honda has been inundated with questions about it.

You can see the ad here.

Technology aside, the ad highlights the poverty of new ideas and concepts plaguing US auto advertising.

http://www.greencarcongress.com/diesel/index.html

See movie here:

http://multimedia.honda-eu.com/diesel/Movie.swf

The link's getting hammered, but it's a neat commercial. Definitly different 😉 If anyone can change the ngegative stereotype that Americans have of deisel, Honda is the company to do it 😉 I wonder if they'll ever offer the engine here?

 

[radioouman]

That was different...

 

[Intelman34]

I hope they bring it over here... diesel is powering the future. Hybrids will die off soon.

 

[lancestorm]

<middle finger to Honda>

 

[Ryan]

Originally posted by: lancestorm
<middle finger to Honda>

What's the problem?

 

[KeyserSoze]

Anyone remember that awesome Honda commercial they had a few years ago with the entire stripped car, and all the parts that just kept on knocking parts over.

I dunno, hard to explain. But THAT was an awesome commercial. Really just unbelievable.

I'll try to find it.




KeyserSoze

 

[NutBucket]

Funny you love honda so much yet you own a xB. Should have bought an element😉

 

[GeekDrew]

Originally posted by: rbloedow
If anyone can change the ngegative stereotype that Americans have of deisel, Honda is the company to do it 😉 I wonder if they'll ever offer the engine here?

Americans still have a negative stereotype of diesels? 😕

 

[Atomicus]

Originally posted by: GeekDrew

Originally posted by: rbloedow
If anyone can change the ngegative stereotype that Americans have of deisel, Honda is the company to do it 😉 I wonder if they'll ever offer the engine here?

Americans still have a negative stereotype of diesels? 😕

Americans still can't produce efficient engines? 😀

 

[MercenaryForHire]

Originally posted by: rbloedow

Originally posted by: lancestorm
<middle finger to Honda>

What's the problem?

Duh, it's a TERRIBLE RICE IMPORT FANBOI car maker. :roll:

- M4H

 

[Amused]

"Sing it like you hate it!"

That's the best part.