As mechbgon indicated, they are similar but they are very different.
Both use 10 pins, but the pins are assigned to different functions. Thankfully, both USB and 1394 have been standardized, so the pinouts are as follows:
USB2
1 - power
2 - power
3 - USB Dx-
4 - USB Dy-
5 - USB Dx+
6 - USB Dy+
7 - GND
8 - GND
9 - No Pin (cable usually plugged to prevent use on Firewire)
10 - NC
1394 (Firewire)
1 - TPA2+
2 - TPA2-
3 - GND
4 - GND
5 - TPB2+
6 - TPB2-
7 - No Pin (cable usually plugged to prevent use on USB)
8 - Power
9 - Power
10 - GND
The odd cable manufacturer doesn't use "blocked" connectors to save on money, which causes headaches for the end user. As you can see, the signal, power and ground pins are all different, which is to be expected as the standards are very different.