It's amazing how little contrast you need to get a great picture. For tube TVs, high contrast will burn out the bulb faster, plus on projection there's a chance you can get burn in. I have my contrast set at about 21, and it looks great. Going by the AVIA disc, I seem to have some geometry issues that crop up over 14, and that may be due to an inadequate power supply. It's the Insignia brand from Best Buy, so it wouldn't surprise me. Going by the AVIA disc, everything but the Contrast settings were pretty accurate straight from the factory, other than the brightness, which is set at 82. I don't have access to consumer reports, but I've heard second hand that the model I have (a 4:3 HDTV) is supposed to be second to one of the Sony's in terms of picture quality. Wish I had the cash to get the sucker calibrated for even better viewing

My old 19 inch tv (all co-ax, not even composite input) looked a LOT better after calibrating it, though I have issues with faint lines on the left side for years. It's a cheap RCA, what can you say?