- Nov 20, 2009
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BMW Assist is like the Bavarian version of GM's OnStar service. With the impending lights-out of the 2G cellular network in the USA, so, too, will go a lot of 2G auto services such as BMW Assist. The options from BMW are a) get the hardware upgrade at no charge, but the continued yet out of warranty Assist is $200/year, b) get a $200 gift card, or c) get a $300 credit in their BMW accessories department.
I sill have to figure out why this needs to be a problem because I imagined in seconds after receiving the notification a better solution to the 2G lights out problem. Since my cell phone syncs via Bluetooth, why can't the automaker just create an app that allows the cell phone, when paired, to act as the telecommunication device during those Assist needs?
Seems like it is cheaper than $200/year and a need for a hardware upgrade. Maybe I am missing something like the navigation system or something, but even my 12 year long relationship with the same service adviser found it odd that BMW couldn't go the route I thought of.
So, now I wonder if someone might be able to get a car-sync'd cellular device to control typical features that Assist/OnStar would control and out-source the service as a virtualized solution.
I sill have to figure out why this needs to be a problem because I imagined in seconds after receiving the notification a better solution to the 2G lights out problem. Since my cell phone syncs via Bluetooth, why can't the automaker just create an app that allows the cell phone, when paired, to act as the telecommunication device during those Assist needs?
Seems like it is cheaper than $200/year and a need for a hardware upgrade. Maybe I am missing something like the navigation system or something, but even my 12 year long relationship with the same service adviser found it odd that BMW couldn't go the route I thought of.
So, now I wonder if someone might be able to get a car-sync'd cellular device to control typical features that Assist/OnStar would control and out-source the service as a virtualized solution.
