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No Lifer
2-13-2004 CBS Pulls Medicare Ad Pending Review
WASHINGTON - CBS has stopped running the Bush administration's publicly funded ad for the new Medicare prescription drug law, pending a review of its content by congressional investigators.
The 30-second ad, titled "Same Medicare. More Benefits," has prompted strong criticism from Democratic lawmakers and a range of interest groups who say it is a barely disguised commercial for President Bush's re-election campaign.
HHS Secretary Tommy Thompson said Thursday he will withdraw the ad only if GAO determines it's political.
But Thompson vigorously defended the content of the commercial and said the law authorizes him to mount an extensive campaign to educate recipients about significant changes to Medicare.
HHS is spending $9.5 million to air the ad on network and cable television through March.
A media firm with ties to Bush's re-election effort, National Media Inc. of Alexandria, Va., also is working on the Medicare campaign.
WASHINGTON - CBS has stopped running the Bush administration's publicly funded ad for the new Medicare prescription drug law, pending a review of its content by congressional investigators.
The 30-second ad, titled "Same Medicare. More Benefits," has prompted strong criticism from Democratic lawmakers and a range of interest groups who say it is a barely disguised commercial for President Bush's re-election campaign.
HHS Secretary Tommy Thompson said Thursday he will withdraw the ad only if GAO determines it's political.
But Thompson vigorously defended the content of the commercial and said the law authorizes him to mount an extensive campaign to educate recipients about significant changes to Medicare.
HHS is spending $9.5 million to air the ad on network and cable television through March.
A media firm with ties to Bush's re-election effort, National Media Inc. of Alexandria, Va., also is working on the Medicare campaign.