We do not know the performance yet of either chip.
But even if both chips had the same multi threaded performance, then broadwell will likely have double the single threaded performance and in some stuff this is a very big deal.
Likely Broadwell will be faster, but it will cost more to the user, just like it costs intel more due to the greater die space and lesser yields due to the large die.
----
Also Atom is meant to scale down and get into phones, while broadwell is meant to scale up and go into normal tablets, laptops, aios, desktops, servers etc. Just because there is a small overlap does not mean both architectures are not useful.
There is a limit how much you can scale down and scale up an architecture. Anandtech says it is about a 10x range.
well Atom is 10 watts and lower to the sub watt range (10 watts being desktop parts and things like networked attached storage).
Broadwell will be 4.5 watts in tablets all the way up to 150ish watts in the largest of servers.