Yes, you better care about brands. Try to get a premium level laptop on sale rather than picking up a budget laptop coz the latter ones have all sorts of price cutting measures applied. Also, it might make more sense to get a used laptop from someone who hasn't used it much and get a great value in the process rather than spend a lot on a new laptop and then face some issue right after warranty expires. I got my Lenovo Thinkpad W530 for $272 and it's a joy for me to use. The uptime on it right now is 154 days and counting (Windows 8.1 with automatic restart for updates disabled in group policy).
Here are some great laptops that I have my eye on (I seriously would buy them all if money was no object but I like to "window shop" laptops in case I need one on urgent basis. When that happens, I would prefer to buy one on my wishlist):
ASUS Vivobook S14 M413UA-EB386T (Indie Black) Slim Laptop, R7-5700U 8GB 512GB SSD, AMD UMA, WIN10 HOME, 14.0 inch FHD 1920X1080 16:9, HD Webcam, Finger Print, Eng-Arb-KB
Zenbook S 13 OLED 13.3” 2.8K OLED Touch Display, AMD Ryzen 7 6800U CPU, Radeon Graphics, 16GB RAM, 1TB SSD, Windows 11 Pro, NumberPad, Fingerprint, Ponder Blue, UM5302TA-XB76T
Lenovo ThinkPad T14 Gen 3 AMD Ryzen 7 PRO 6850U, 14" WUXGA (1920x1200) IPS 300nits Anti-Glare, Touch, 16 GB RAM DDR5 6400MHz, 512 GB SSD, Backlit KYB Fingerprint Reader, Windows Pro
SAMSUNG 13.3” Galaxy Book2 Pro Laptop Computer, i5 / 16GB / 256GB, 12th Gen Intel Core Processor, Evo Certified, Lightweight, 2022 Model, Silver (NP930XED-KB1US)
ASUS VivoBook Pro 16X OLED Slim Laptop, 16” 4K 16:10 Display, AMD Ryzen 9 6900H CPU, NVIDIA GeForce RTX 3050 Ti, 32GB RAM, 1TB SSD, Windows 11 Home, 0°Black, M7600RE-XB99
LENOVO THINKPAD P/P16S GEN 1 (AMD)/R7PRO-6850U/16"/FHD/T/32GB/1TB SSD/AMD INT/W11P DOWN/BLACK/3R
HP OMEN 17.3" Gaming Laptop - 12th Gen Intel Core i7-12700H - GeForce RTX 3070 Ti(TGP: 150W) – 2K (2560 x 1440) 165Hz – (16GB DDR5 | 1TB PCIe SSD)
Generally, the first thing that I care about in a laptop is a good display with minimum 72% NTSC color gamut or sRGB 100% coverage. There are so many crappy overpriced laptops out there that fail to meet this criterion that you would be surprised, even when you might be paying upwards of $1000 (gaming laptops are very guilty of this problem). In gaming laptops, a screen with 144Hz is usually 45% NTSC. 165Hz and above is at least sRGB 99% from what I've gathered.
Also, if you prefer OLED, you may be able to find really affordable OLED laptops from ASUS. There's one MSI Modern 15 laptop reviewed by Notebookcheck with a contrast ratio of 2000+, with an IPS display!
HP has gotten very good at specifying the color coverage of their laptop displays in their spec sheets. Lenovo also does a good job of that if you search for their "psref" spec sheets. ASUS is meh in that department. Their same model can have up to three or four different types of displays and it's a lottery on what you may get if you order a model like that. MSI mostly chooses not to specify the color coverage of their office laptop displays.