11. Bose and Litigation
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Like many large corporations, Bose has sometimes taken legal action to protect its reputation and patents. In some cases, this can be seen as the dark side to their marketing efforts --- not only do they disseminate positive information about Bose, but they also attack sources of negative information, as well as other speaker manufacturers. Besides suing Consumers Reports for their negative review, as mentioned in the last section, some other instances cited on the newsgroups include:
*Bose sued Theil to prevent them from naming their speakers with a .2, since Bose also named one of their speakers with a .2, and Bose felt that this might lead consumers to confuse Bose with Theil. Anyone familiar with the Bose and Theil brand names, and the vast differences in their target audience, considers this extremely unlikely.
*Bose sued Speaker Builder magazine for publishing the specifications of a bandpass enclosure that Bose claimed infringed on their patents. Most of those who read Speaker Builder consider this suit unjustified, and many still hold a grudge against Bose accordingly.
*Bose sued Cambridge Sound Works for their claim that they offered "Better Sound Than Bose For Half the Price." Bose also claimed that some of Cambridge's speakers resembled Bose speakers. For the record, the newsgroup participants generally rate Cambridge ahead of Bose.
*In the example that hits closest to home, after a student posted a negative opinion about Bose on the internet, Bose wrote a letter of complaint and, as a result, the student was called before the Dean, fortunately with no adverse consequences. (Unfortunately, after the first posting of this FAQ, one regular nuisance pro-Bose poster decided to emulate this behavior.)
[There was a lawsuit during the summer of '96 between Bose and Harman International/JBL, the former suing the latter for selling a speaker system that bore resemblance to the Bose AM-5 system. Harman International won 2 of 3 counts; they can manufacture and sell the loudspeaker system. They were not able to declare the Bose "Acoustimass" patent invalid. It should be noted that this is what I have heard second-hand. If any of this is inaccurate, please let me know -JAB]
Some people hold a special hatred of Bose simply because of their unusually litigious behavior. You may wish to factor this in when people tell you that "Bose sucks!" --- the Bose legal department as well as their rather over-reaching marketing claims may be having an influence on such opinions, separate from the true quality of the speakers.