I love this game, pre-ordered happily and it's orders of magnitude better than the competition. Easily the absolute best PvP experience in it's vein. There's been a great deal of thought put into character balance, how abilities and mechanics interact and how to provide a game that has both an easy to pick up feel and an incredibly high skillcap.
(Un)Fortunately, no items/levels/talents/runes/etc and having a smaller character selection (which actually works in it's favor as far as balancing is concerned) means it doesn't have the mass appeal of LoL/HoN/WoW. Which is actually pretty good for the community, but not so great for their financials.