Blockbuster to start offering $0.99 DVD rentals come January

Q

Lifer
Jul 21, 2005
12,042
4
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Blockbuster, world's largest video rental chain, will offer 99-cent DVD rentals starting in January to attract customers during this economic slump.

Since market conditions have made it difficult for Blockbuster to enact new bank credit, the retailer is also renegotiating leases for a third of their 7,000 stores.

Blockbuster also has had to deal with a market of downloadable videos, movie rentals by mail, and differing price points based on number of days DVDs are rented.



Securities analyst, Edward Woo, seems to think this new pricing scheme--to bring in more traffic--could work to help Blockbuster weather through this tough time.

Blockbuster will also cut spending by taking a step back on remodeling efforts of its stores. This year, it remodeled 600 stores.

Now that you can order pizza on your TiVo!, are 99-cent DVD rentals really an incentive to get into your car and get that movie you want to watch?

After all, it is winter now..and that lumpy couch is oh so comfy.

Link
 

GagHalfrunt

Lifer
Apr 19, 2001
25,284
1,997
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Originally posted by: HardcoreRobot
2L2L

Yep. This might postpone the inevitable and help them survive a little longer, but the handwriting is on the wall. They're doomed. If the people don't want what you're selling it doesn't matter how cheap it is.
 

newb111

Diamond Member
Oct 8, 2003
6,991
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Originally posted by: Shadow Conception
Originally posted by: finite automaton
Redbox > Blockbuster

At the same price, blockbuster is better for the selection. But obviously, their whole stock won't be $.99, so redbox still wins for price.
 

CalvinHobbes

Diamond Member
Feb 27, 2004
3,524
0
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If the entire store is 0.99 for a rental (besides games) then I would definitely return. I'm guessing this won't include new releases or blu-ray which makes the deal pretty lame.
 

ebaycj

Diamond Member
Mar 9, 2002
5,418
0
0
Originally posted by: finite automaton
Redbox > Blockbuster

You go ahead and keep feeding the McDonalds corporate machine. I'll keep my netflix.