Blockbuster to cut prices for online DVD rentals...

[Zim Hosein]

Video retailer Blockbuster on Friday said it will lower the price of its online DVD rental service by 12.5 percent, undercutting a price cut launched by rival Netflix a day earlier.

Blockbuster Chief Executive John Antioco said the price cut for a monthly online subscription to $17.49 from $19.99 would become effective "the week after next." He said the move was in response to Netflix's announcement it would reduce its monthly online subscription fee to $17.99 from $21.99.

"We were growing our business at a very nice clip, but would not have elected to lower our prices. Having said that, we are determined that we are not going to be beaten from a price-value perspective," Antioco said.

Full story here: Blockbuster to cut prices for online DVD rentals 🙂

 

[StageLeft]

I didn't know BB had online rentals.

 

[CrazyDe1]

I pay 14.99...

 

[isasir]

Didn't Netflix just raise their rates like 6 months ago?

 

[0roo0roo]

whatever, that company is scum.

 

[Aves]

Originally posted by: isasir
Didn't Netflix just raise their rates like 6 months ago?

Yeah but that was before the pressure of competition. It's still going to be cheaper now than it was before they increased.

 

[loup garou]

I didn't know Netflix was dropping their price...sweet! I was pissed when they raised it to $22/mo. Guess BB is proving to be more competition than they expected.

 

[xSauronx]

Originally posted by: werk
I didn't know Netflix was dropping their price...sweet! I was pissed when they raised it to $22/mo. Guess BB is proving to be more competition than they expected.

i was aggravated, netflix was still cheaper and easier than blockbuster ever had been

but not at less than what i originally paid...so awesome. 🙂

 

[GoingUp]

Originally posted by: 0roo0roo
whatever, that company is scum.

 

[imported_Phil]

Originally posted by: Zim Hosein

Video retailer Blockbuster on Friday said it will lower the price of its online DVD rental service by 12.5 percent, undercutting a price cut launched by rival Netflix a day earlier.

Blockbuster Chief Executive John Antioco said the price cut for a monthly online subscription to $17.49 from $19.99 would become effective "the week after next." He said the move was in response to Netflix's announcement it would reduce its monthly online subscription fee to $17.99 from $21.99.

"We were growing our business at a very nice clip, but would not have elected to lower our prices. Having said that, we are determined that we are not going to be beaten from a price-value perspective," Antioco said.

Full story here: Blockbuster to cut prices for online DVD rentals 🙂

Fight! Fight! Fight! 😀