Heck I missed out on black friday and it's not even friday yet. There were a bunch of games I wanted but they sold out online pretty much instantly. They probably have tens of thousands of copies but only set aside like a couple hundred under the "BF" price.
That's called an employee only discount. GameStop is the king of those. That's why it's never a bad idea to get a seasonal second job and get in good with the manager...or be the manager, otherwise you then have to duke it out with your co-workers, especially over promotional in store stuff. I've seen fist fights over some of the larger scale stuff, nothing like watching 2 nerd collectors duke it out over a plastic Halo sign with cardboard shelves.
I wanted something from Walmart's site this year, I refreshed the page constantly to hit that 12:01 second, bam got in, found the item and it was out of stock. Literally like 5 seconds in after the site even lets you order anything and it's out of stock...lol, damn employee discounts got me again.
To further mention, a lot of BF just has to do with what you are wanting anyway. Some people will go to BF in stores and literally buy 15 cases of kitty litter (seen it personally) just because it's about $3 cheaper that night....really? So you don't just fight the employee's with their pre black friday hide away's, but you also have to fight all the hoarders who buy 50 of the same items.