several years ago wal-mart had a huge sale on i think they were blu-ray players. were i worked at the time, there was a wal-mart nearby and it was kind of out of the way in a rural area. i figured I'd stop in during lunch and get one. they were all sold out. som guy came in and bought 10 of them. just because you're in an area where people aren't tech savvy, don't discount it. i think people are more savvy than you think, and especially if it's in a paper ad...forget it. and you people who want to show up an hour before the sale are delusional. there's already going to be a line of 50+ people by then.