It is a good price... being that they have it in stock. $75.00 over MSRP is the best I can find. Sad as it is.
Also, keep in mind, EVGA recently stated that they are considering raising their MSRP to $499.99 as it's costlier to make PCI-E then AGP... which of course we know it isnt.
However, if the brand names increase the MSRP To $499.99 then $475 will seem like a deal. Plus, if the MSRP goes up, you can expect the surcharge will to. Say $550 or so.
All this comes from a shortage that will most likely last 4 or 5 more months.