- Aug 25, 2001
According to this, you now need to pay $200/yr for BestBuy's tech-support program, just for the chance to purchase a new console.
Is this "marketing genius" or "criminal mobster behavior"?
I read that too. Which is interesting, since I bought an RTX 3060 recent that I will have to pick up. I wonder if they will tell me that I need to pay them $200 in order to pick it up. I don't recall any other $200 line-item on the order.I read they recently did the same thing with GPUs as well.
But the people who really, really want a console/GPU, or people who are going to flip it on Ebay/other selling avenues for a healthy profit, it's not going to really lower demand.If you can't increase supply, lower demand.
I am not sure I agree with you analysis 100%, but I suppose it's reasonable to presume that some money will be shifted away from scalpers and towards Best Buy. I do think it's also reasonable to presume that this move might make more consoles available to Best Buy customers directly if they are willing to pay the naked cash grab of $200. Makes one wonder if simply tacking on $200 to the MSRP would generate as much discontent.But the people who really, really want a console/GPU, or people who are going to flip it on Ebay/other selling avenues for a healthy profit, it's not going to really lower demand.
Best Buy simply wants to get another $200 profit instead of letting flippers have it.
I'm not sure how it would play out with the majority of buyers.Makes one wonder if simply tacking on $200 to the MSRP would generate as much discontent.
I certainly understand the sentiment. I still buy hardware occasionally for DC, but at a much curtailed rate, and more often used than new at this time. The only things I've bought new at or near MSRP since fall of '20 have been a couple of 5950X's.I'm not sure how it would play out with the majority of buyers.
All I know is I'm personally not willing to pay extra for consoles or GPUs (or any component for that matter). This whole mess over the last two years has turned my interests/hobbies into other non-tech areas.
We all have things that are worth it to us. I mean I totally understand some people see some of the toys/statues I buy, and think "No way in hell I'd pay that for a freaking toy!".I certainly understand the sentiment. I still buy hardware occasionally for DC, but at a much curtailed rate, and more often used than new at this time. The only things I've bought new at or near MSRP since fall of '20 have been a couple of 5950X's.
Gamestop's deal is way better. I don't see too many people looking to get PS5 online saying they're going to buy into this while a lot of people looking for PS5 have gone the Gamestop route. I hope Sony cuts down their shipments to Best Buy if Best Buy wants to become the scalper and break the $399 / $499 MSRP. The Gamestop membership also gives you a $5 off coupon every month, though non-stackable.Obviously it's garbage. But if you sell out of a product no matter how outrageous the markup/program, the temptation to maximize profit is pretty great. We can say avoid Best Buy all day long, but it's a good bet they'll still sell every unit they get their greasy paws on. The market is insane.
There was a (regional?) manager in the Ars comments about this story that mentioned that not all drops will be put behind the paywall.But.... FORCING the customer to purchase tech-support, before allowing a console purchase.
BestBuy's attempt at emulating Amazon Prime? They already have their (tiered) member rewards program(s).Ultimately, I don't think Best Buy's intention (or rather, their end goal) here is to skim off the top of console sales. Given the nature of the Total Tech program, I think they're trying to push people to shop at the store more often. Essentially, it's the idea that you've "invested" into shopping at Best Buy because you've paid for a program with a bunch of perks. So, to get the most out of it, you'll shop their more. However, now they have to worry about the potential problem of turning people away due to what appears to be some hefty greed.
Their tiered program is kind of weird and does overlap the Total Tech program a bit. For example, I'm a My Best Buy Elite Plus member, which means I get free two-day shipping. That is also a perk of the Total Tech program. At first, I wondered why there wasn't any sort of discount for a high-tiered My Best Buy member buying into Total Tech, but the problem is that they're just a bit too different in their setup. My Best Buy is based on the calendar year (and the total amount spent) where Total Tech is just a subscription. The issue being that there is no guarantee that I will always be an Elite Plus member, which means I may not always have the overlap to warrant a discount.BestBuy's attempt at emulating Amazon Prime? They already have their (tiered) member rewards program(s).
I guess I just don't see the point, except for driving up subscriptions to their "total tech" program.
They do indeed. I always see the same ASUS monitor they are trying to tack on with the card and sell as a bundle. It's been months, lol.The Shuffle has the same crap attached to the scarce items over and over, I have to believe it's items that they have too much of and can't get rid of any other way. But at least you get something, I suppose. But I find being coerced to purchase products I don't want and would never buy (since there is way better stuff in those categories) almost as irritating as a large naked markup.