Ok....I pretty much HATE those stupid service plans on everything except cell phones cause get this...about 2 years ago I got a new cell phone from them and the guy recomended that I get the service plan and of course I go into the typical "no no no no mode". The guy keeps pushing and explains that for the next three years I can just keep getting any new cell phone I want. So I decide to get it. You know what...it's been some good money spent. I've already got 4 new cell phones from them. Whenever a new cell phone comes out that I like I just walk in and say I want the phone, they take my old one, setup service on my new phone and tada...free cell phone. Oh yeah...and you get all the free batteries you want. You just call BB and they mail you a new battery. Just felt like sharing.