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beer sales, 2003

ElFenix

Elite Member
Super Moderator
(in millions of barrels)

bud light 38.1
budweiser 31.1
coors light 16.6
miller lite 16.6
natty light 8.4
busch 7.1
corona 7.0
busch light 5.85
miller high life 5.4
miller genuine draft 4.55
heineken 4.5
michelob ultra 3.0

michelob ultra's growth in just 18 months is considered 'phenomenal' by industry watchers
big falloff there from the king and queen of beers.
 
Look for Mic Ultra sales to fall now that other beer companies have came out with low carb beers that actually have a taste to them.
 
I personally drink Miller Lite as the "cheap/middle of the road" beer of choice. Obviously I enjoy other beers more, but for common drinking, this is what I buy. I can't stand the taste of Bud/Bud Light, but I'll pick up Coors Light or Mich Gold Light to switch it up time to time.
 
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