Well look at the market...I got my dad a 50" Coby 1080p LED TV this year for $399 from PC Richards. Great picture, low energy, giant screen, no issues. There aren't a ton of people who want something much bigger than that due to space constraints, and even the prices on the jumbo TV's are coming down - Vizio's 80" LCD is now under four grand, their 70" is nearly down to two grand, etc. So things have gotten very affordable with very good picture quality and there's just not much reason to upgrade these days. Why spend $3700 on an 80" when you can get a 50" for $400? I think when the new 4K-resolution TV's get big & cheap is when we'll see the next big shift, but it won't be as big as going from CRT tubes to flatscreens. I mean, my buddy just bought that $379 Aaxa P300 micro-projector - fits in the palm of your hand - and easily shoots a gorgeous 80" image in a dark room. It's crazy! I don't know how TV makers are going to keep their sales up in coming years, once the market saturates with giant, cheap televisions. I mean, even my grandma has a 42" LCD...