Banner Ads dont work, they finaly figured that out

[Czar]

http://www.cnn.com/2000/TECH/computing/09/25/bad.banners.idg/index.html



<< DUSSELDORF, GERMANY (IDG) -- Advertising on the Internet has been &quot;an absolute, complete, unmitigated failure,&quot; said Jason McCabe Calacanis, Editor and Chief Executive Officer of the Silicon Alley Reporter. He addressed a crowd Thursday largely composed of e-commerce executives at the Komm conference held here as part of the Internet Commerce Expo (ICE). >>



Have many of you clicked the banners on anandtech or any other page. I ignore them so well that I dont notice it anymore if a page has ads or not.

 

[Windogg]

Here's one for the dialup folks (or those on high speed data). Built in banner filters.

End Many Banners and Spying

 

[toph99]

if i see something which looks interesting, then i'll click on it, but most of the time i don't even read them

 

[kami]

I have probably clicked on two banners in the past year. Banner advertising is totally ineffective. But...the vast majority of internet users are just newbies and they are probably so click-happy they'll click anything with flashy colors 🙂

 

[Paul]

WebWasher

 

[Eli]

Another ATGuard user here. 😉

 

[JellyBaby]

Geez I hope that means Anand won't be charging to use this forum anytime soon.:Q

 

[kduncan5]

Me too.....-kd5-

 

[silent tone]

I don't see how ad-banners are any less effective than say, highway billboards. I feel that I can ignore both pretty well, but I'm sure that some marketing goon is cranking out numbers that say companies profits go up when their logo is flashed in our face.

 

[kranky]

I hope there's enough people running sites out there who believe they do work, because if the whole world decides banner ads are a waste of money, the 'net experience is going to suffer. If they end up changing to a TV-style of advertising, that would suck. We'll end up having to sit through full-window ads before we get to see the site we are visiting. Other sites will end up charging.

Personally, I'm willing to put up with banners (except for that DAMN MONKEY!) if it keeps things free.