Bad new for the RPTV buffs

Doggiedog

Lifer
Aug 17, 2000
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SAN FRANCISCO, Aug 16 (Reuters) - In the latest of a series
of product delays, Intel Corp. has postponed the launch of a
video display chip it had previously planned to introduce by
year end, putting off a showdown with Texas Instruments Inc. in
the fast-growing market for high-definition television
displays.
Intel INTC spokeswoman Laura Anderson said on Monday
that the world's largest chip maker had decided to improve
picture quality before introducing the product, called liquid
crystal on silicon, or LCoS. She declined to specify a new date
for releasing the product.
The product delay was not caused by technical problems,
Intel's Anderson said.
It nonetheless adds to a string of missed deadlines by the
chip supplier, whose timelines for product roll-outs are relied
upon by electronics makers around the world. A series of delays
of notebook and desktop computer chips led Chief Executive
Craig Barrett to send a terse letter to Intel's 80,000 workers
last month.
LCoS is one of three competing technologies for large-screen
rear projection televisions, which are thinner than standard
cathode-ray tube sets and generally less expensive than sleek
plasma-based television sets that have become a must-have
gadget among some technology enthusiasts.
An estimated 1.3 million rear-projection sets were sold
last year, and another 2.7 million sets are expected to be sold
this year, according to Insight Media, which publishes a
newsletter on microdisplays.
Today, that market is mostly shared by Texas Instruments
TXN, which has turned its Digital Light Processing
technology into a major venture, and Japan's Sony Corp.
6758.TK, which has taken a strong market position with liquid
crystal-based rear-projection sets.
Intel was to be the third major entrant, adopting a less
market-tested technology that combines a liquid crystal panel
with a silicon-based microchip. Intel saw in LCoS a way to
improve picture quality in the same manner that it increases
the speed of its computer chips.
At a consumer electronics trade show in Las Vegas in
January, Intel announced that it would have products out by the
end of the year, and that display manufacturers were already
working with its prototypes.
Intel appears to have erred by focusing its product plans
on one-megapixel displays, which have one million individual
picture points, or pixels, when TV set makers were eager for
products that can accommodate two megapixels, said Chris
Chinnock, president of Insight Media, the publisher of
newsletter Microdisplay Report.
"This strategic decision is just an acknowledgment of the
reality of the LCoS market right now, and the reality is that
what customers want is next-generation technology out of LCoS,"
Chinnock said.
Intel shares rose 9 cents, or less than 1 percent, to
$21.65 on the Nasdaq.
((Editing by Brian Perry;
 
Jun 18, 2000
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"This strategic decision is just an acknowledgment of the
reality of the LCoS market right now, and the reality is that
what customers want is next-generation technology out of LCoS,"
Chinnock said.
Um, interesting PR spin. What the LCoS market needs right now is actual product in the consumers hands. LCoS doesn't have nearly enough presence in the marketplace and this delay is only going to help TI gain more market share from LCD - ironically using 720p DMDs. I was hoping to hear more about their products at CEDIA this September.

The way I see it, the delay was probably caused by some combination of the following:

1) The one megapixel chips weren't ready and additional delays would make them unattractive to OEMs. Hence the need to speed up 2 megapixel development.
2) Intel doesn't really have any OEM wins yet. No OEMs means no consumer level product.
3) This is actually a tacticle move. They're rushing out 1080p chips hoping that it helps them gain marketshare on LCD and DLP RPTVs.
 
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Originally posted by: Doggiedog
I thought JVC's D-ILA chips were LCoS based.
Yes, you are right. I should have said LCoS needs "more" product in consumer's hands. JVC has supposedly fixed some of their yield issues, so hopefully there will be more sets actually available for purchase.
 
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Originally posted by: Maverick
baaah

OLED is what I'm waiting for.
You'll probably be waiting another 4-5 years before they make them big enough for a home theater. Perhaps sooner if you're willing to spend a fortune on a first generation set.
 

Doggiedog

Lifer
Aug 17, 2000
12,780
5
81
I met a company once called Spatialight and they had a bunch of LCoS TVs that they showed me but I was completely unimpressed. In fact, they looked horrible. They were made for the Chinese market though so I guess their expectations there are lower.
 

Apex

Diamond Member
Oct 11, 1999
6,511
1
71
www.gotapex.com
JVC and Philips both have LCOS/D-ILA rear projection sets out now. You can see them at best buy.

The JVC one is very good, the Philips one is mediocre.

I think it's a good move by Intel. They're behind the curve on the 720p front, they may as well gear up for 1080p.