- Feb 22, 2007
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I was talking with someone at MGM studios , they are really in bad shape now, having put off bankruptcy several times , about all the junk that is being made now. Stuff that is just a remake or has a plot that a 5 year old could write and he brought up something that I had never considered as the reason why we don't see the quality we once did in theaters. We still see some, but it is getting more rare .
He said that to him the decline in quality started around the mid 80's . The reason he gave was that when movies began to become available for rental in the home it changed the whole business. He said it wasn't about the piracy aspect so lets not get into that. The change was because now studios were counting on rental and retail sales as part of the profit to determine if the film was worth making.
In the past a film was made, released at the theater and it would either make money or totally flop. It was their one chance to make a profit. Unless the movie was a huge success it would be stored in a vault never shown again unless some tv network picked it up. For the studios they were very careful about what they produced because spending for a movie would never happen without being absolutely sure it would profit. A single movie could bankrupt a studio so they seldom took a gamble and quality control was much higher. The theaters depended on revenue and if a studio wasn't producing the content they needed that was another factor that could hurt them by some theaters refusing to carry future films.
Today that has changed entirely. Movies calculate in after release sales often projecting years in the future. Now movies can be made with the idea they will lose at the box office but should be making it up in retail sales. If they think the film is not theater quality it gets sent straight to dvd. Studios gamble more than they would in the past and often are losing in the process.
I see both sides. In some ways it is good because movies that might not have been made then get made now and turn out to be worth watching. On the other hand the movie industry moved from a short term investment where a film paid off what it cost almost immediately to becoming a long term investment with a pay off in years.
He said that to him the decline in quality started around the mid 80's . The reason he gave was that when movies began to become available for rental in the home it changed the whole business. He said it wasn't about the piracy aspect so lets not get into that. The change was because now studios were counting on rental and retail sales as part of the profit to determine if the film was worth making.
In the past a film was made, released at the theater and it would either make money or totally flop. It was their one chance to make a profit. Unless the movie was a huge success it would be stored in a vault never shown again unless some tv network picked it up. For the studios they were very careful about what they produced because spending for a movie would never happen without being absolutely sure it would profit. A single movie could bankrupt a studio so they seldom took a gamble and quality control was much higher. The theaters depended on revenue and if a studio wasn't producing the content they needed that was another factor that could hurt them by some theaters refusing to carry future films.
Today that has changed entirely. Movies calculate in after release sales often projecting years in the future. Now movies can be made with the idea they will lose at the box office but should be making it up in retail sales. If they think the film is not theater quality it gets sent straight to dvd. Studios gamble more than they would in the past and often are losing in the process.
I see both sides. In some ways it is good because movies that might not have been made then get made now and turn out to be worth watching. On the other hand the movie industry moved from a short term investment where a film paid off what it cost almost immediately to becoming a long term investment with a pay off in years.