It just doesn't always carry the same impact if you know that there's a good chance that it was carefully crafted and test-run by a group of marketing executives to ensure it would have the intended emotional impact.
Especially with larger companies, where a few wrong words in an ad could cost tens of millions if the stock price hiccups slightly, I'd expect these things to be analyzed thoroughly.
A Christmas gift wouldn't be the same if the person presenting it also delivers a 35-page report detailing their analysis of the gift's anticipated emotional impact, laced with hints that they're now expecting something in return.
It's certainly mixed though, and sometimes effective.
Verizon had their bit recently on the dearth of women engineers. It is indeed a genuine issue. Maybe there was a stroke of altruism in there at some point in time. But you also know that there's a group behind it analyzing how much revenue it can be expected to generate for the company by way of improving the company's public image.
They don't seem to place much emphasis on careful handling of packages. I believe the attitude is more in the realm of "You have an hourly package quota. Fail to meet it and you might receive some form of reprimand." "Don't destroy packages" is not necessarily part of that decree.
The kid also needs to do the other part of the job: Sit the truck in another company's parking lot near to the distribution center for awhile before returning there. I don't know though if they're taking a legitimate break while not having their truck crowding the overflowing parking lot at the distribution center, or if they're padding out their shift a bit.
It's
UPS, too. Some local union guys might pay a visit.
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