Originally posted by: wizz0bang
Creative sound cards = overpriced crap
Originally posted by: MacI suspect that there is a lot of "marketing" built into the pricing of soundcards
Without a doubt and Creative should be panicking as it tries to figure out how it is going to survive. Consider that "Sound Blaster" has been the de facto standard for years and is the goose that lays the golden eggs for Creative. With the increasing appearance of quality sound being integrated into the motherboards, the Creative Labs we know is being seriously threatened.
Thus, we see the Audigy2 being priced at $130 which I believe is an attempt at niche marketing and "perceived" value. Which basically means, there is a certain market niche that will pay the $ for specific features. Or it sells on the premise that if it costs significantly more than other products, then it must be better. Abit has played the same game with its "power user" boards which omitted sound but still were priced at the high-end. However, the newer boards now have sound, lan...you name it.
To put it into perspective, consider that you can buy a complete retail motherboard, loaded, with excellent 6 channel sound for less than what the Audigy2 costs. Systems integrators have already moved on because the mass market doesn't care. Once the cold economic reality sets in with the enthusiast crowd, Creative has to either drop its prices or it will be forced out of the mass sound card business because there isn't going to be one. I can see a very near future that unless you have unique specific sound requirements, a standalone sound card will become as irrelevant as the old I/O cards we used to put in our systems before parallel, serial and IDE ports were integrated into the motherboard.
Originally posted by: MacThe problem is the high-end gaming market is not large enough to offset the cost of deliverying and supporting (already being impacted) the product. If you consider what is the "extra" that even the Audigy offered over some of the latest on-board chipsets, it's not much. It may have a few aural tricks that it can do but how much is that really worth? And, if you read any of the performance analysis, the newer onboard chipsets do not significantly degrade performance anymore than a discrete card. Don't get me wrong, I am not slamming Audigy or Audigy2....you're ignoring high-end gaming market
The real question in a situation like this is does the add-on product offer enough value to justify the additional expense (and trouble of customization) over the standard feature set? I believe Creative recognizes this and trys to build value by the SW that is included with the retail cards and features (firewire ports...now what does that have to do with sound). However, at $130 for the Audigy2, I think it will be a tough sell. Once the newness wears off, I think you will see some very large rebates being offered.
But even with lower prices, the whole sound card market is going to be squeezed hard. The one market segment that Creative may be able to hold onto for awhile are the users wanting separate break-out capabilities found in the Platinum series but, again, that is a small market. Even that is threatened because case manufacturers are starting to build some of these features into their designs. When mobo manufacturers start to include this as standard, and it is only a matter of time, there won't be any market left except for specific niche applications.
I know, that's what was discussed in the other thread too -- DVD audio isn't offered by other sound cards yet and it may or will replace CDs some day. But I thought about it more and then I thought well DVD audio is so far away in the future that it would be like buying a 4X (ooooooh, 4X!) CD burner if you could for your Pentium 90 MHz computer when they were the newest-latest. Meaning, by the time DVD audio arrives, there'll be other (and better) DVD audio sound cards.Originally posted by: jalaram Two words. DVD Audio.
Originally posted by: blahblah99
well after being with sb over the last 8 years or so, I have to say unfortunately, that the overall quality of the company and the products they release have gone downhill. You can't download audigy drivers over their website, the hardware card has minor (and annoying) bugs and conflicts, their "24-bit" D/A isn't truly 24-bit, it has no optical output, etc etc, their software and driver is buggy, etc etc.
Time for me to move on to a real sound card.
Originally posted by: step-dawgJust to clarify:
The Audigy 2 does have a true 24 bit/96Khz D/A for playback and recording. Every review I have read has pointed this out.
The Audigy 1 does not have true 24 bit, only for playback, not recording.
What what, does not have true only this not that, "clarify"? I'm even more confused now.