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Audi and BMW ad wars in Southern California

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Pretty funny though. I was in Southern California a couple weeks ago and since I had the luxury of being a passenger I actually looked at a lot of bill boards. I saw one dealership ad for BMW saying "The ultimate buying experience". I thought that was fairly retarded...its kind of like the dentist offering the ultimate root canal experience.
 
Heh. I posted this a while back, and it had been going on for a while. Audi had some additional retorts, based on customer submissions, but nothing could come close to equaling that first genius exchange.
 
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