#1 Neither ATI nor Nvidia has shipped large volumes of their high-end cards. I am sure from the articles you guys have read it seems that low prices of 9800 and 9600, as well as 9200 cards, have contributed largely to ATI's dominance in the market. Since 9200 costs < than 5200 and there is really no fairly priced competitor to the $106 9600pro, we know who is dominating on the low-end and mainstream. With respect to 9800Pro, it is a better videocard than the FX series as well.
#2....But, let's consider today. For the most part, the report only tells us information about what has happened on the market yesterday and close to today, but not necessarily today. The only time we will see how the market has changed is in the next industry report, because it will reflect the business situtation today and several months from now. So where does Nvidia stand?
6200 beats the crap out of X300 cards and ATI is yet to introduce a better competitor on the low end. 6600GT is a better card than ATI's X700XT and once the volumes increase, Nvidia will do much better there as well. At the same time 6600Gt will make 9800Pro obsolete once it becomes available in AGP form. Nvidia currently has no competitors with its 6800nu card. With the introduction of the cheaper to manufacture 6700 replacement of the 6800 card, things will only get brighter.
#3 "The first is that in the highest of the high-end figures - Direct X 9 performance cards - Nvidia took 64% of the market with its GeForce 6800 parts, not an insignificant achievement." -
Link On the high-end, Nvidia is now dominating and is expected to increase its share with the introduction of SLI; thus strengthining its brand name and image as the graphics card company with the fastest cards.
#4 Either way, whichever company is able to ship more mainstream cards during this holiday season (this primarily refers to new tech), that company will be able to generate significant profits as a result. Based on performance, Nvidia pretty much dominates in all price segments, except on the low-low end (down there with 9200se). The problem is that these new tech cards haven't had time to have an effect on the market due to low adoption rates, further slowed by high priced of the new tech, and low volume of shipment of those cards.
#5 We can't simply look at profits, as that tells us little about how much cash flow the company is generating. In fact, often low profits would mean lower taxes and the ability of a company to save cash. With the introduction of a brand new 6800GPU and Nforce 4, Nvidia has committed a lot more towards R&D than ATI, thus helping to decrease its profits even more. To be able to see what the value of each firm is, we'd have to figure out the cash flows generated by assets and the ability of each firm to generate future cash flows. I'd like to stress on the latter, since I believe that Nvidia is in a much better position than the figures tell us. It takes the market a while before the adoption of new tech occurs. Therefore, it would take a while for the new tech to help contribute to earnings and help recoup the production and R&D costs. I do think, however, that Nvidia is lacking on the mobile market and things have to be improved there.
#6 It seems ATI made the right move by decreasing manufacturing and development costs with the introduction of X800 series. The old core was competitive enough to survive 1 more cycle, and the ability to save 60 million transistors for PS3.0 certainly helped to decrease manufacturing costs. From Nvidia's perspective, they took the initial step of introducing PS3.0 and video acceleration (albeit not working on 6800 cards right now?). This helps to show that they are innovative and are competing for the #1 position in the market and aren't just cruising along collecting $$$ like ATI is at the moment.
Either way, I think it's important to look at the situation around January of 2005 and see how things turn out. I am not trying to take away from ATi's success by any means, but in this particular industry, things change bac