ATSC Releases ATSC 3.0 Digital TV Standards Suite: Over-The-Air Meets Over-The-Top

[PeterScott]

Anand Front Page Story:
https://www.anandtech.com/show/12308/atsc-releases-atsc-30-digital-tv-standards-suite-internet-tv

As someone who cut the cord ages ago and records OTA ATSC 1.0, this looks like the end. A totally garbage fest of anti-consumer "standards".

 

[mdram]

and the fcc announced voluntary adoption

with the repack and new transmitters being ordered, you may actually see some atsc 3 stations

time for a new tuner

 

[cmdrdredd]

They lost me with "dynamic ad insertion". The whole reason I ditched watching TV traditionally is because I don't want commercials. I'm more than content to watch what Amazon, Netflix and others put out there without advertising forced in. I don't even use my antenna for local stuff because commercials suck. Not to mention they talk about data collection. Screw that...

Same for my music, I went all streaming with no commercials.

 

[PeterScott]

Looks like the end for me. A bag of DRM, Ad insertion, behavior tracking.

I like OTA currently as I record it and edit out commercials. Nice clean TV for free, with not DRM attached, no tracking.

 

[cmdrdredd]

The alternatives cost money too but at least some have a cloud DVR service so you can fast forward through commercials. This new ATSC standard will basically force you to watch ads and collect loads of data about you. Not a fan

 

[Mike64]

Not saying I like it, but is anyone really surprised? As the saying goes "there's no time like the present!" (Why do I have a vague, uneasy feeling that might have started out as some sort of advertising slogan?<sigh>) Ajit Pai won't be in charge at the FCC forever, after all...

 

[13Gigatons]

Sad...it could have been pretty awesome.