And to all other comments like this- the comparison makes things bad for those of us that are into PC gaming, which apparently is close to noone taking part in this thread. For those of you that are just here to cheerlead ATi and that is the only reason you partake in these discussions, them selling tons of console chips is still a sale- just going into a different hand is all.
I hope you're not trying to imply I'm cheerleading for AMD. Cause you didn't bother to quote the rest of my post and only posted one sentence and made it seem like I was cheerleading when taken with your comments. If that's what you're doing, that's the
second time you are quoting what I say and using it out of context. My point was pretty neutral and it was that any and all responsible companies should be hyping their accomplishments for business reasons.
You also make it sound like only AMD is bragging about accomplishments because you seem to let nVidia get a free pass for bragging about PhysX. I don't see you complaining about that. Let's face it, nVidia has been bragging about PhysX for the last couple of years and they have only a handful of games that use GPU assisted PhysX. The number of games that make good use of GPU PhysX can be counted on one hand, heck probably on two or three fingers. There's a bunch of other stuff that nVidia brags about as well. And I have zero problems with nVidia doing that because it's part of running their business. Just like I have zero problems with AMD hyping their DX11 sales.
Here in Philadelphia, we have a local "delicacy" called a cheesesteak. Quite frankly, I don't find cheesesteaks to be anything special. Presidential candidates (George Bush, Bill Clinton, Barack Obama) come to Philadelphia, take pictures and eat at Geno's. But Geno's advertises and gets hype. They will continue to hype themselves and the high profile people that come to eat at Geno's because they want to sell their food. They want you to remember them when you're hungry and nearby. And it works because I get people visiting the USA and if they're in town they try out the cheesesteaks. I've assisted more than one person, some who don't speak English, on how to get to Geno's.
By the same token, nVidia and AMD will hype any accomplishments they can however minor because they want to look good to potential customers. I really don't see how you can be critical of AMD without being critical of nVidia for the same reasons. Any company properly run should brag about their accomplishments. It's part of the hype machine that any successful company needs to stay in the minds of their customers and any potential customers.
It's why Apple had a lot of hype when they sold their first millionth iPhone even though Apple probably had less than 1% share of all phones sold that year. It's why Microsoft is hyping their console gaming business even though it has lost billions of dollars and Microsoft is nowhere near recouping the money spent on the Xbox and Xbox 360.
It's also why AMD (and nVidia) itself will hype the number of console GPU's, mobile GPU's, DX11 GPU's sold, etc. AMD not only wants your consumer dollars but this hype helps them to get noticed by OEM's like the aforementioned console makers and laptop vendors and hopefully they land a contract for those machines. It's just business.