Large companies can normally survive severial years with large losses. There is always capital investors that believe the story that "with only another xx million, we can turn this around". That is not to say that there will not be any consquences to ATI... just that their survival is not at stake.
I expect, given the rosy picture handed out about the X1000 series to investors, stock prices will slump in 4Q2005 when ATI is unable to show large growth in discrete product. Given availability issues and performance/price issues with the X1000 series, I think a return to 29% margin (current 9% margins) is unrealistic.
However, this will not spell doom for ATI... it just means that they are going to hurt for a while. Maybe that will force them to dump the $10mil in stock bonuses that they are giving their execs.
I expect, given the rosy picture handed out about the X1000 series to investors, stock prices will slump in 4Q2005 when ATI is unable to show large growth in discrete product. Given availability issues and performance/price issues with the X1000 series, I think a return to 29% margin (current 9% margins) is unrealistic.
However, this will not spell doom for ATI... it just means that they are going to hurt for a while. Maybe that will force them to dump the $10mil in stock bonuses that they are giving their execs.