MobileMark runs a benchmark (I assume sysmark based on alexruiz's post) repeatedly, until the battery is dead. The score is based on how much "work" you can get done before the battery dies.
If you have a slow processor and a short battery, you won't do well. If you either have a good battery and slow processor, you will do ok, as will a fast processor and a bad battery. The Athlons draw more power, and thus have less battery life, leading to a lower mobile mark. The Pentium-M is very low power, and fairly fast, which is why the do better. The p4-M is very fast (sysmark is biased slightly towards intel, IIRC), so that is why it does well.