I've been looking to purchase a 2010 TL base for the past month or so. I've done the research about the car and options, and I have the color and trim down pat. I have been in negotiations for a couple weeks, in which I have emailed the four closest dealers, and used the ZAG.com pricing (31K) as the starting point.
The best I have gotten is about $300 off the zag pricing, or about $300 in accessories thrown in. Probing further (30 to 30.5k) just gets a "No, we can't do this, call us back if you reconsider" or "The price you are asking is ridiculous, I have to feed my kids, goodbye". Communications have been done both over email, and even in person for some dealerships.
When do I stop and cave to their pricing? Its not a matter of being able to afford the extra $500, its more not wanting to get ripped off by the dealer.
Any help would be appreciated.
The best I have gotten is about $300 off the zag pricing, or about $300 in accessories thrown in. Probing further (30 to 30.5k) just gets a "No, we can't do this, call us back if you reconsider" or "The price you are asking is ridiculous, I have to feed my kids, goodbye". Communications have been done both over email, and even in person for some dealerships.
When do I stop and cave to their pricing? Its not a matter of being able to afford the extra $500, its more not wanting to get ripped off by the dealer.
Any help would be appreciated.
