- Nov 20, 2009
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So, I was reading this Ars article about the legal fight between Epic Games and Apple. As i read the article it seemed like Apple was desperate to use Microsoft as a reason why they (Apple) chose to do their business the way they do and not like how Epic thinks they should be. But something seemed out of place in both the legal maneuvering in the trial, and also in Ars' reader comments. Apple profits on hardware and 30% on software. Epic wants that software cut down, like to 12-17%. So, Apple uses Microsoft's Xbox model to justify their own business model and the legal chess game forces Microsoft into court when they are not even party to the dispute. And when Microsoft says they justify their 30% software profit it is because they make no profit on the hardware, unlike Apple. I can Microsoft's position as being a good one as if they chose to make a profit on the hardware like Apple I am betting they would need to increase their console prices 50-100%, which cause a mass exodus, IMO, to Sony.
But for Apple to somehow use Microsoft's business model as a justification of their own model seemed illogical. Epic is saying, and Microsoft would probably agree, that Apple can make profit on both, even with a reduction on the percentage of software. Even Microsoft said how impossible Apple was in allowing them and xCloud to get direct iOS app store access for software because Apple deliberately made it difficult for third parties as an attempt to buffer competitive impact and forward their own software--this rang true to me in all levels and areas of software. And if Apple wants to use Microsoft to their justified advantage then let Apple start selling their hardware for no profit, which will never happen.
But those Ars reader comments really got me bewildered. They seemed to want to attack Microsoft and its business model when M$ wasn't even party to the dispute. My eyes are rolling in their future grave.
But for Apple to somehow use Microsoft's business model as a justification of their own model seemed illogical. Epic is saying, and Microsoft would probably agree, that Apple can make profit on both, even with a reduction on the percentage of software. Even Microsoft said how impossible Apple was in allowing them and xCloud to get direct iOS app store access for software because Apple deliberately made it difficult for third parties as an attempt to buffer competitive impact and forward their own software--this rang true to me in all levels and areas of software. And if Apple wants to use Microsoft to their justified advantage then let Apple start selling their hardware for no profit, which will never happen.
But those Ars reader comments really got me bewildered. They seemed to want to attack Microsoft and its business model when M$ wasn't even party to the dispute. My eyes are rolling in their future grave.
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