Originally posted by: Demon-Xanth
It'll hurt them in the long run. People can't go and switch cars month to month. Demand doesn't change quickly, so when it goes down, it'll likely stay down for quite a while. When cars suddenly become on average smaller and more fuel efficient, the CAFE standard can be easily raised, and the lower demand is locked in. The higher demand will never come back unless they change the laws.
That example does not make sense because it assumes that we could some how stop using gas and that the company would be unwilling to lower the price to meet lowered demand.
You're right, demand doesn't change quickly...so they know they'll have us by the balls for a good solid while. And then can milk us hard right now.
Demand is high right now, it will get higher, not lower as Americans have shown little to no propensity to do anything to decrease it and many new world markets are coming together that will also serve to increase demand elsewhere. The demand will probably stabilize, but after we're used to paying an extra 40cents they have no real need to lower it because no one will really notice.
Demand will not go down because oil is a limited commodity.
Lets look at the past here. There was a gas crisis in the 80s where there just wasn't enough gas, much, much worse then what we're seeing now. People started to get some more fuel efficient cars, people wanted more fuel efficiency. When the crisis ended, people just ended up worse then they were before by making the SUV the to have car for a family, minivans replacing a station wagons job before that, etc. As soon as the problem wasn't there anymore, we stopped our efforts to prevent it from hurting us so bad again.
They are in this to make more money. I would likely be making the same decisions if I were in charge of that company. It will do nothing to them in the long run, because we'll still need it. Even if they have to lower prices later, they still can make a bucket load of money now.