Asus VN248h-p ips brightness issue, is this normal?

[bball1523]

I recently got an ASUS VN248h-p IPS monitor and I notice the brightness shifts with what looks like a blue or light bar of shade that goes up the screen when I view the monitor from down to up. Is this normal?

Here are pictures:

https://drive.google.com/folderview?id=0B-GPwkaCbPgoQzVabklOQ0tZbkE