I think it will depend upon a couple of factors, but a $400 price seems likely to be the case. The GF3 arrived with a $400 price tag at first. I just hope that there are some aggressive companies willing to price it lower than others to help push the price down quite a bit. However, I won't even consider buying a Ti 500 unless its performance will justfy the price (which could be hard to do against an OC'd GF3 or an 8500 with good drivers). Otherwise I'd rather stick with an OC'd GF3 or possibly get a Radeon 8500.