Hey--
Check out the long thread about the board... lots of emphasis on overclocking, perhaps, but that's not really my forte anyway. I wanted it for the following reasons:
1. Good layout for a P180, where the PSU and hard drives are underneath the board.
2. Plenty of room around the CPU socket to fit a Scythe Ninja-- best air cooler, especially for quiet cooling with a slow fan.
3. Dual graphics-- long term interest.
4. Passive chipset cooling-- big big thing for my after the screaming of my Neo4 Platinum nForce chip's fan drove me slowly mad.
5. Proven overclockability-- it's there if you want it; maybe not as flat-out sheer-powerful as A8N32 or DFI, but those are $200+.
There are more things I liked about it from the AT article but I've mostly forgotten. Anyway, the board has definitely delivered on 1-5. BIOS updating is easy (too bad there's no new BIOS yet... my only complaint), it's just that there are many ways to do it. The Windows app definitely works, though. Another happy surprise is that all 3 of the board's 3-pin fan power headers are readily readable and controllable by Speedfan, which I prefer to any of the monitoring apps that come packaged with mobos nowadays.
I totally recommend it, especially if you can get it for less than the $140 I paid when I checked Newegg at 9:00AM EST right after getting into work on the first day it was out

FWIW my other candidate was the Abit KN8-SLI, but no one had reviewed it and its layout was inferior.