- Oct 24, 2000
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http://www.rottentomatoes.com/pages/pr/20040629a
BRISBANE, Calif. - June 29, 2004 -- IGN Entertainment, a leading Internet media company serving the games and entertainment enthusiast markets, today announced that it has signed a definitive agreement to acquire Rotten Tomatoes, a premier destination site for movie and DVD buyers from the most casual enthusiasts to the most die-hard film buffs. The acquisition will add a key movie and DVD-oriented property to IGN's existing entertainment portfolio and will further strengthen the company's ability to deliver the coveted 18-to-34 year-old demographic to its advertisers.
Rotten Tomatoes will be IGN Entertainment's third acquisition in the past 12 months, following on the footsteps of the company's acquisitions of GameSpy Industries and TeamXbox. The transaction represents a step towards broadening IGN's coverage of the movie and DVD markets, which are similar in demographics and buying power to the video and PC games markets reached by IGN's other flagship sites.
