Artist wins 'eat more kale' trademark

[dmcowen674]

2-12-2014

http://finance.yahoo.com/news/apnewsbreak-artist-wins-eat-more-064812343.html

Artist wins 'eat more kale' trademark



A folk artist who became a folk hero to some after picking a fight with fast-food giant Chik-fil-A over use of the phrase "eat more kale" — similar to their trademarked "eat mor chikin" — has won his legal battle.


Muller-Moore is planning a formal announcement of his victory Friday with Gov. Peter Shumlin and other supporters on the Statehouse steps.

"The message is out: Don't mess with Vermont. And don't mess with Bo," Shumlin said Thursday in a statement. "This isn't just a win for the little guy who stands up to a corporate bully; it's a win for our state.

In the summer of 2011 Chik-fil-A sent Muller-Moore a letter telling him to stop using the phrase because the company felt it could be confused with "eat mor chikin."

In the letter, Chik-fil-A cited 30 examples of others who had tried to use the "eat more" phrase and withdrew it after the company objected.

But Muller-Moore refused.

His public fight drew the support of Shumlin and a team of pro-bono lawyers, including law students from the University of New Hampshire legal clinic.

 

[dmcowen674]

Good to see he won but he would have lost if didn't get the support of the state.

 

[kage69]

Hey proudly christian business - why don't you put those values you never stop talking about into practice and, oh I don't know...forgive the guy?

Chikin lovers should boycott both kale and Vermont! Voice your opposition against this evil New Englander and the gall he has to infringe on the earning ability of such a just and moral family business!


This isn't the first time I've been proud of Vermont for not rolling over for corporations, probably won't be the last. People in this state have the nerve to know what's in the food they eat. Might be the low unemployment getting to their heads. Little prissy green state is too good for coal as well apparently, go figure.

 

[Spungo]

I'm trying to trademark this
(warning: link plays sound)

 

[Berliner]

I'd like to have "eat less chikin" please.

What a terrible, terrible slogan anyway.