- Oct 9, 1999
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A study at UCLA revealed that people perceive a man to be taller and more muscular when he is toting a gun, more so than if he is holding a power drill or other object.
Participants in the study, looking at photos of men, were asked to estimate the size and muscularity of each subject. Researchers discovered that men holding a .357 caliber handgun were thought to be more that 17 percent taller on average than those grasping a caulking gun.
Why the vertical distortion? Funded by the U.S. Air Force, and part of a larger project aimed at better understanding human threat assessment, the study points to our the "fight or flight" instinct, a primitive trait that, despite our complex evolution, is still a fundamental driving force in snap decisions.
Participants in the study, looking at photos of men, were asked to estimate the size and muscularity of each subject. Researchers discovered that men holding a .357 caliber handgun were thought to be more that 17 percent taller on average than those grasping a caulking gun.
Why the vertical distortion? Funded by the U.S. Air Force, and part of a larger project aimed at better understanding human threat assessment, the study points to our the "fight or flight" instinct, a primitive trait that, despite our complex evolution, is still a fundamental driving force in snap decisions.