RagingBITCH
Lifer
http://www.forbes.com/columnists/2004/06/22/cz_jf_0622flint.html
I'll agree with the small pickup section of that. I don't see how Ford thinks what used to be, what, a 400,000 unit a year selling truck is insignificant. Their market share has eroded into almost crap the past 5-6 years because the Ranger is the same truck it was 5-6 years ago. The Colorado isn't doing that well - Inline 5? Yea ok, consumers are eating that up with a spoon GM.
In regards to big pickups though - the foreign guys will have some ways to go before they really cut into the Big 3's shares. The article estimates that Toyota will have the capacity to sell 250,000 trucks with their new Tundra, when it only sells around 100,000 right now. I think they're just over shooting that number by a bit. Toyota can chomp at Dodge's 3rd place heels all they want but unless they put out something significant that just absolutely demolishes the competition, there's no way it'll be anything other than 4th place, which it can fight over with Nissan.
I'll agree with the small pickup section of that. I don't see how Ford thinks what used to be, what, a 400,000 unit a year selling truck is insignificant. Their market share has eroded into almost crap the past 5-6 years because the Ranger is the same truck it was 5-6 years ago. The Colorado isn't doing that well - Inline 5? Yea ok, consumers are eating that up with a spoon GM.
In regards to big pickups though - the foreign guys will have some ways to go before they really cut into the Big 3's shares. The article estimates that Toyota will have the capacity to sell 250,000 trucks with their new Tundra, when it only sells around 100,000 right now. I think they're just over shooting that number by a bit. Toyota can chomp at Dodge's 3rd place heels all they want but unless they put out something significant that just absolutely demolishes the competition, there's no way it'll be anything other than 4th place, which it can fight over with Nissan.
