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Are commercials worth it?

M

miri

Diamond Member
I can understand commercials used to advertise a brand new product or advertise a sale, but other than that I dont see their value.

I mean look at advertisement for coke or pepsi. Does anyone not know what these products are? You either already like or dislike one or the other.

Does anyone even watch commercials? I dont, i change channels or fast forward the DVR when one comes on.

pepsico and coke spend over a billion dollars a year each on advertising, wouldnt they generate more sales if they used that advertising money to lower their prices?
 
Yeah, I know of many products that are making oodles of money just through word of mouth. For example, Manzanita-Sol soda is delicious (I think it's a Pepsi product), and it always sells out in a few days after restock at my local grocery store. I have yet to see a commercial for it on TV.

I don't watch commercials
 
Commercials work for already known products because even if you already drink Pepsi, you won't be thinking about it while the football game is on. When you see the Pepsi commercial, then Pepsi comes to the top of your head, and you're more likely to buy some, now that you are thinking about it.
 
Originally posted by: Looney
They are to the companies... if they could save money by not advertising, don't you think they would?
Click to expand...

So who here actually watches commericals? Or at least more than half of them that air without changing channels or fast forwarding the DVR?

Look at Starbucks, they never air commercials yet they do not seem to be hurting
 
Originally posted by: miri
Originally posted by: Looney
They are to the companies... if they could save money by not advertising, don't you think they would?
Click to expand...

So who here actually watches commericals? Or at least more than half of them that air without changing channels or fast forwarding the DVR?

Look at Starbucks, they never air commercials yet they do not seem to be hurting
Click to expand...

umm i watch commercials. i watch shows when they air, not an hour later.

and by watch it i mean if i don't have to go get food, go to the bathroom, or just don't have to get out of my seat, i'm going to be looking at the TV, not around the room.

and this is a techie forum so chances are a lot of people here have some type of DVR. there are many many many many people who dont have a DVR and dont even know what a DVR is, yet still watch commercials.

and commercials affect us whether or not we think about it. the OP mentioned pepsi AND coke products because of the commercials. now he's spreading it word of mouth and didnt even intend to.

see how it works?
 
Originally posted by: purbeast0
Originally posted by: miri
Originally posted by: Looney
They are to the companies... if they could save money by not advertising, don't you think they would?
Click to expand...

So who here actually watches commericals? Or at least more than half of them that air without changing channels or fast forwarding the DVR?

Look at Starbucks, they never air commercials yet they do not seem to be hurting
Click to expand...

umm i watch commercials. i watch shows when they air, not an hour later.

and by watch it i mean if i don't have to go get food, go to the bathroom, or just don't have to get out of my seat, i'm going to be looking at the TV, not around the room.

and this is a techie forum so chances are a lot of people here have some type of DVR. there are many many many many people who dont have a DVR and dont even know what a DVR is, yet still watch commercials.

and commercials affect us whether or not we think about it. the OP mentioned pepsi AND coke products because of the commercials. now he's spreading it word of mouth and didnt even intend to.

see how it works?
Click to expand...

No.
 
Originally posted by: Syringer
Originally posted by: purbeast0
Originally posted by: miri
Originally posted by: Looney
They are to the companies... if they could save money by not advertising, don't you think they would?
Click to expand...

So who here actually watches commericals? Or at least more than half of them that air without changing channels or fast forwarding the DVR?

Look at Starbucks, they never air commercials yet they do not seem to be hurting
Click to expand...

umm i watch commercials. i watch shows when they air, not an hour later.

and by watch it i mean if i don't have to go get food, go to the bathroom, or just don't have to get out of my seat, i'm going to be looking at the TV, not around the room.

and this is a techie forum so chances are a lot of people here have some type of DVR. there are many many many many people who dont have a DVR and dont even know what a DVR is, yet still watch commercials.

and commercials affect us whether or not we think about it. the OP mentioned pepsi AND coke products because of the commercials. now he's spreading it word of mouth and didnt even intend to.

see how it works?
Click to expand...

No.
Click to expand...

the whole point of commercials is to let the public know about your product. by the OP watching the commercials he then went in turn and made a post on an internet forum about Pepsi and Coke, giving them yet even MORE exposure than they would have had if the OP didn't talk about Pepsi and Coke from seeing the commercials about them.

commercials get to us in ways we don't even realize.
 
Originally posted by: purbeast0
the whole point of commercials is to let the public know about your product. by the OP watching the commercials he then went in turn and made a post on an internet forum about Pepsi and Coke, giving them yet even MORE exposure than they would have had if the OP didn't talk about Pepsi and Coke.

commercials get to us in ways we don't even realize.
Click to expand...

Ok, I see the commercial, but does that make me want to buy it? NO.
 
What would we do without the humorous commercials that air during the superbowl?


As unfortunate as it is, advertising is sorts of a virtual currency within business.
but think about this... what would low income/startups do without corporate sponsership?

How could you run a local bar softball league without the bars sponsership to cover fields, uniforms, etc. How would you pay for that stuff, or what else could you provide the bar in exchange for its money?


That being said... I think paid advertising should be eliminated in favor of reducing global economic costs to the consumer...
What everyone forgets in the end about enterprose business (in the world of profit maximizing and cost minimizing)...is that the consumer and employees are what drives the economy... if you dont provide for them... your economy tanks.
 
Originally posted by: miri
Originally posted by: purbeast0
the whole point of commercials is to let the public know about your product. by the OP watching the commercials he then went in turn and made a post on an internet forum about Pepsi and Coke, giving them yet even MORE exposure than they would have had if the OP didn't talk about Pepsi and Coke.

commercials get to us in ways we don't even realize.
Click to expand...

Ok, I see the commercial, but does that make me want to buy it? NO.
Click to expand...

commercials aren't in turn just there to make you go out and buy the item you see on a commercial. in the long run, yea, the point of a commercial is in turn to get their product more sales.

but just because you didnt buy it doesnt mean someone you will tell about those commercials won't go out and do something, or that you won't then in turn give them more exposure.

so you guys are telling me you have never seen a commercial for some type of food or something, even a place you already knew about, like pizza hut, dominos, mcdonalds, whatever, and went out and got some of that food later that day, or just got up and went to the fridge and got a soda or a beer?

i know I sure as hell have, and there are many MANY more people in this world than just me, and it must be working if they continue to do it 🙂
 
Originally posted by: Demon-Xanth
Because of Pepsi and Coke we think about Pepsi and Coke, not RC Cola.
Click to expand...

and who now doesn't know what the hell Fanta is after those hot fanta chicks on that commercial?
 
Study some simple game theory and you will understand why it's absolutely neccessary for Coke and Pepsi to advertise against each other even though everyone knows what they are.

Besides, it's well proven fact that a successful campaign such as those at superbowl half times have a huge impact on sales.
 
Originally posted by: purbeast0
and who now doesn't know what the hell Fanta is after those hot fanta chicks on that commercial?
Click to expand...

Those Fanta commercials were so annoying especially since I had to watch them in movie theatres that I actually avoided buying Fanta. That is until I lived in Spain and everyone drank Fanta. The Fanta in Spain is actually different and it is cloudly because they use real orange juice in it. It tastes good there unlike the Fanta here which I think is disgusting.
 
without commercials/advertising you would quickly be out of business.

so sure, they are absolutely worth it. without marketing you don't sell.
 
Originally posted by: miri
Originally posted by: purbeast0
and who now doesn't know what the hell Fanta is after those hot fanta chicks on that commercial?
Click to expand...

Those Fanta commercials were so annoying especially since I had to watch them in movie theatres that I actually avoided buying Fanta. That is until I lived in Spain and everyone drank Fanta. The Fanta in Spain is actually different and it is cloudly because they use real orange juice in it. It tastes good there unlike the Fanta here which I think is disgusting.
Click to expand...

yes, but everyone knows what Fanta is now because of that and their exposure is out there because of that.

so their goal was accomplished w/those stupid yet catchy songs (and hot chicks) in the commercials.
 
Originally posted by: Demon-Xanth
Because of Pepsi and Coke we think about Pepsi and Coke, not RC Cola.
Click to expand...

Funny how you mention RC cola because I cannot remember the last time I saw it in a supermarket.
 
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