Founded as a General Electric subsidiary in 1984, Shin-Etsu MicroSi became part of the Shin-Etsu group in 1989. They are one of the world's leader in thermal management products, ranging from multi-billion space program to home appliance.
G-749 Thermal Grease is a very good thermal interface material.
Most of the premium thermal paste marketed to computer hobbyist are marketed by non-technical person who emphasized the high conductivity of high silver content. In real world application where the paste layer is typically 1 micron thick (0.001 inch), it makes little difference in cooling as shown by many reviews.
Over-all thermal conductance = k x A/x
where k=thermal paste conductivity, A=contact area and x=thickness of layer of paste.
All thermal pastes measure similarly when they are fresh.
However, high quality thermal paste is essential for long term use due to two effects.
(1) The pumping effect. Today CPU easily consume upwards of 70 watts under load. When it cycles between idle and full load, the CPU and hestsink, which are made of different material, do not expand and shrink uniformly. If the thermal paste is too low in viscousity when hot, it may get squeezed out and left gap between the CPU and hestsink. That is why AMD approves
only phase change thermal material (thick like rubber) for their high powered CPU. See
AMD Heatsink Guide.
(2) Cheap silicone based thermal paste dries out fast under high heat condition. If you use thermal paste of unknown origin, such as those from Radio Shack, check for freshness of the interface regularly. It should not dry out or become waterly.
The P4 has thermal design heat in the 70 watts range. It runs quite hot. Mine runs 35C idle and 51C full load. Intel has come up with a mounting mechanism for the socket 487 CPU that is as fool proof as it can be. If you follow the instruction, the heatsink will always be level and square. The older socket 423 heatsink is a little more tricky to install, but is still an improvement over the socket 370 type.
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I happen to have some 174 such syringes with me......are they of any commercial value? >>
It is good engineering product. It may not be enough to hire a marketing firm.