Is it doomed for failure?
Steve Jobs has said multiple times that Apple is not concerned about market share. They are only concerned about making the BEST products, which would always command a high premium.
A high-premium-only company can never dominate a market completely.
It just seems so backwards for a company to continually push the technological frontier yet never be able to reap in the awards. And it all goes back to Apple's company philosophy.
Steve Jobs has said multiple times that Apple is not concerned about market share. They are only concerned about making the BEST products, which would always command a high premium.
A high-premium-only company can never dominate a market completely.
It just seems so backwards for a company to continually push the technological frontier yet never be able to reap in the awards. And it all goes back to Apple's company philosophy.